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07/17/2023

Why Consumer Brands Must Commit to LinkedIn Marketing, Too

07/12/2023

15 YouTube Marketing Tips to Boost Engagement and ROI

07/07/2023

Digital Marketers, Don’t Delete Your Twitter Just Yet

06/29/2023

Don't Fall For These Digital Experience "Gotchas"

Marketing

John Ward on “Propelling the Growth Strategy” Through Customer Centricity and Automation

July 11 by Philip Mandelbaum
CEI Podcast Series

This podcast features an in-depth discussion on the importance of differentiating your brand and products through the delivery of consistent CX.

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Marketing

TikTok Untangled: Your TikTok Videos are Only the Start

June 28 by Philip Mandelbaum
Two young girls with matching outfits of brown shoes, brown cargo pants and white shirts (one striped and long sleeved; one a checkered short-sleeve polo) perform a TikTok challenge, dancing and swinging their long red hair while standing on a sidewalk in front of a red metal wall, with a smartphone on a tripod on the street facing them and recording

What is TikTok? The social media app Gen Zers and Millennials use almost constantly to engage with brands and influencers... How is your TikTok marketing?

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Marketing

Facebook Marketing: How to Market Your Business on Facebook

June 23 by Philip Mandelbaum
A hand holding up a smartphone with the Facebook app open, displaying a paid post from Northern Territory - Australia, where the photographer is standing, surrounded by high red rock walls

Facebook marketing is not optional: Facebook accounts for about 3/4 of all web traffic from social media, and 55% of users are on FB for brand research.

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Marketing

Marketing Tech Trends for 2023 and Beyond Market Study

June 16 by Brian Cantor
Marketing Tech Trends for 2023 and Beyond

What factors and outcomes should customer-centric brands be prioritizing? What initiatives will not only align with consumer-facing trends but boost employee happiness?

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Marketing

Instagram Algorithm Solved: Your Instagram Marketing Guide

June 16 by Philip Mandelbaum
A POV of someone lying on a hammock in a suburban backyard, scrolling through Instagram, with only the phone, the person's hand and the person's feet visible from the hammock

Instagram is the top social media platform for consumers to research and connect with brands. Here is your guide to mastering Instagram marketing.

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Marketing

The Ultimate Guide to Mastering Social Media Marketing

June 15 by Philip Mandelbaum
The cover to the Philip Mandelbaum-authored Customer Engagement Insider exclusive whitepaper, The Ultimate Guide to Mastering Social Media Marketing

5 billion social media users spend 2.5 hours a day viewing content on 7 social media platforms: a massive captive audience for your social media marketing.

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Analytics and Intelligence

Have You Migrated to Google Analytics 4 (GA4)?

June 05 by Philip Mandelbaum
A rear passenger side view of the DeLorean from the Back to the Future film series

With GA4, Google is once again revolutionizing the world of web analytics. Are you using Google Analytics 4? If not, now is the time to get started.

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Digital Strategy

Why Customer Reviews Have Never Been More Important

May 31 by Philip Mandelbaum
A person from behind standing on a rock in the middle of the ocean, holding a flashlight up toward the night sky, searching

How could customer reviews get even more important? As the future of SEO, with Google AI SGE using reviews to enhance brand and product search queries.

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Employee Experience

Exposed: Big Brands Like Nike and Amazon Abandoning DEI

May 25 by Philip Mandelbaum
A Black woman poses, chest up, with loose dreads, a straw hat, big circle glasses, big triangle earrings and an earth-tone checkered jacket over a white t-shirt

Big brands like Nike, Amazon and Walmart have reneged on their commitment to diversity, equity and inclusion. Here’s why abandoning DEI is a big mistake.

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Digital Strategy

Generative AI: Will the Bubble Burst Like the Metaverse?

May 25 by Philip Mandelbaum
3D rendering of robots

Everyone is talking about ChatGPT and investing in generative AI. Learn how to make smart, unbiased decisions about the AI tech used by your organization.

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Digital Strategy

What Google Ads Transparency Means for Digital Advertisers

May 18 by Philip Mandelbaum
The top of a Google building, displaying the Google logo

The Google Ads Transparency Center is a win for consumers, as well as a boon for businesses engaged in digital advertising. Find out how.

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Digital Strategy

What We Can Learn from The Apple Marketing Philosophy

May 17 by Philip Mandelbaum
A honeycrisp apple on a robin's egg blue background

A half century ago an Apple investor shared The Apple Marketing Philosophy. The Facebook metaverse fail confirms what can happen when brands do not listen.

Read More...

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November 05 - 07, 2025
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CCW Executive Exchange November 2025

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Don't Fall For These Digital Experience "Gotchas"

2023-06-29
02:00 PM - 03:00 PM EST

Happier employees and customers. New marketing and engagement opportunities. More efficient operatio...

Pandemics, Technology, and Empathy, a Case Study

2023-04-25
02:00 PM - 03:00 PM EST

The pandemic taught us a great deal about designing digital solutions for humans. Suddenly it became...
Pandemics, Technology, and Empathy, a Case Study

State of the Call 2022: Services and the Voice Channel

2022-10-27
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Join Alex Salkin, Senior Product Marketing Manager at Hiya, and Brian Cantor, Principal Analyst at C...
State of the Call 2022: Services and the Voice Channel

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