Marketing Tech Trends for 2023 and Beyond Market Study

With so many technology options to consider and so many trends to pursue, what is the truest pathway to success? What factors and outcomes should customer-centric brands be prioritizing? What initiatives will not only align with consumer-facing trends but boost employee happiness?

The product of in-depth research, Customer Engagement Insider’s Marketing Tech Trends for 2023 and Beyond Market Study has the answers. It reveals how brands are approaching economic uncertainty, which marketing objectives they are prioritizing, and whether trends like artificial intelligence, personalization, customer data evolution, and social brand reputation are meaningfully impacting decision-making. Topics include:

• Myth vs. reality when it comes to marketing tech budgets in 2023 and beyond
• The major customer engagement pain point that continues to linger
• The unfortunate ways today's marketing technologies are actually exacerbating challenges
• Top goals for CX, marketing, and engagement technology moving forward
• Key priorities for AI investments
• The real definition of personalization in 2023 and beyond
• Tips for enhancing marketing communication and strengthening brand trust