Analytics and Intelligence

LinkedIn users have 200% more buying power, and LinkedIn marketing produces 200% higher conversion rates. Have you optimized your LinkedIn marketing strategy?

Consumers spend more time on YouTube than any other site; 70% of users have made a purchase from a YouTube video. This is your guide to YouTube marketing.

What is Twitter? The fifth most visited website, with 350 million users, 89% of whom use the app to find new products... So, how is your Twitter marketing?

What is TikTok? The social media app Gen Zers and Millennials use almost constantly to engage with brands and influencers... How is your TikTok marketing?

Facebook marketing is not optional: Facebook accounts for about 3/4 of all web traffic from social media, and 55% of users are on FB for brand research.

Instagram is the top social media platform for consumers to research and connect with brands. Here is your guide to mastering Instagram marketing.

5 billion social media users spend 2.5 hours a day viewing content on 7 social media platforms: a massive captive audience for your social media marketing.

With GA4, Google is once again revolutionizing the world of web analytics. Are you using Google Analytics 4? If not, now is the time to get started.

How could customer reviews get even more important? As the future of SEO, with Google AI SGE using reviews to enhance brand and product search queries.

Everyone is talking about ChatGPT and investing in generative AI. Learn how to make smart, unbiased decisions about the AI tech used by your organization.

The Google Ads Transparency Center is a win for consumers, as well as a boon for businesses engaged in digital advertising. Find out how.

What is user-centered design? A web design process that centers the user at each stage; and the key to user experience and lead generation optimization.