The Ultimate Guide to Mastering Social Media Marketing

Everything You Need to Know to Make the Most of Every Major Social Media Platform, including YouTube, TikTok, Snapchat, Instagram, and Even Pinterest

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The cover to the Philip Mandelbaum-authored Customer Engagement Insider exclusive whitepaper, The Ultimate Guide to Mastering Social Media Marketing

There are nearly five billion social media users worldwide; only 7% of people who use the internet do not use social media. The average consumer uses seven different social media platforms per month. And, at two and a half hours per day, the amount of time the average user spends on social media has never been higher. As a result (and despite user trust in social media declining in 2022), businesses are now spending more on social media advertising than paid search for the first time ever.

Point blank: Social media is the best place for brands to connect with their target audiences, build brand awareness and online engagement, and generate leads. Plus, with all the AI enhancements to social media automation tools and influencer marketing networks, it’s never been easier or more effective. 

This leaves you with two big things to figure out: 

  1. Which social media platforms to use
  2. Which types of content and experiences to provide

Find out in this exclusive Customer Engagement Insider report, The Ultimate Guide to Mastering Social Media Marketing!

Featuring:

  1. Social Media Demographics, Use Cases and Stats by Platform
  2. Social Media Organic and Paid Best Practices by Platform
  3. Real-Life Social Media Strategies and Campaigns that Worked
  4. Social Media and Influencer Marketing
  5. Social Media and AI
  6. Social Media and the Customer Journey
  7. Developing Your Social Media Marketing Strategy
  8. Measuring Your Social Media Performance: The 13 Most Important Social Media Marketing KPIs