John Ward on “Propelling the Growth Strategy” Through Customer Centricity and Automation
Add bookmarkJohn Ward, Global Head of Customer Experience at Cigna, talks to CEI Lead Content Analyst Philip Mandelbaum about the importance of differentiating your brand and products through the delivery of consistent, “seamless end-to-end customer experiences” — using AI and automation to supplement the human touch.
This podcast was first featured as a Seminar during our Marketing Tech Trends for 2023 and Beyond Seminar Series, June 2023.
