Marketing
Why Consumer Brands Must Commit to LinkedIn Marketing, Too
July 17 by Philip Mandelbaum
LinkedIn users have 200% more buying power, and LinkedIn marketing produces 200% higher conversion rates. Have you optimized your LinkedIn marketing strategy?
15 YouTube Marketing Tips to Boost Engagement and ROI
July 12 by Philip Mandelbaum
Consumers spend more time on YouTube than any other site; 70% of users have made a purchase from a YouTube video. This is your guide to YouTube marketing.
John Ward on “Propelling the Growth Strategy” Through Customer Centricity and Automation
July 11 by Philip Mandelbaum
This podcast features an in-depth discussion on the importance of differentiating your brand and products through the delivery of consistent CX.
Digital Marketers, Don’t Delete Your Twitter Just Yet
July 07 by Philip Mandelbaum
What is Twitter? The fifth most visited website, with 350 million users, 89% of whom use the app to find new products... So, how is your Twitter marketing?
TikTok Untangled: Your TikTok Videos are Only the Start
June 28 by Philip Mandelbaum
What is TikTok? The social media app Gen Zers and Millennials use almost constantly to engage with brands and influencers... How is your TikTok marketing?
Facebook Marketing: How to Market Your Business on Facebook
June 23 by Philip Mandelbaum
Facebook marketing is not optional: Facebook accounts for about 3/4 of all web traffic from social media, and 55% of users are on FB for brand research.
Instagram Algorithm Solved: Your Instagram Marketing Guide
June 16 by Philip Mandelbaum
Instagram is the top social media platform for consumers to research and connect with brands. Here is your guide to mastering Instagram marketing.
Marketing Tech Trends for 2023 and Beyond Market Study
June 16 by Brian Cantor
What factors and outcomes should customer-centric brands be prioritizing? What initiatives will not only align with consumer-facing trends but boost employee happiness?
The Ultimate Guide to Mastering Social Media Marketing
June 15 by Philip Mandelbaum
5 billion social media users spend 2.5 hours a day viewing content on 7 social media platforms: a massive captive audience for your social media marketing.
Have You Migrated to Google Analytics 4 (GA4)?
June 05 by Philip Mandelbaum
With GA4, Google is once again revolutionizing the world of web analytics. Are you using Google Analytics 4? If not, now is the time to get started.
Why Customer Reviews Have Never Been More Important
May 31 by Philip Mandelbaum
How could customer reviews get even more important? As the future of SEO, with Google AI SGE using reviews to enhance brand and product search queries.
Generative AI: Will the Bubble Burst Like the Metaverse?
May 25 by Philip Mandelbaum
Everyone is talking about ChatGPT and investing in generative AI. Learn how to make smart, unbiased decisions about the AI tech used by your organization.
