Segment 2.1 | 5 of the Most Important Digital Marketing KPIs
5 of the Most Important Digital Marketing KPIs
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Digital marketing KPIs are measurable values that marketing teams use to track campaign performance against pre-defined objectives, and while specific campaigns can prioritize specific digital marketing metrics, like tracking click-through rates of a lead generation ad or the conversion rate of a squeeze page, the following marketing KPIs should be used for all campaigns (as well as to measure the overall effectiveness of the marketing team).
Want to learn more on this topic? This segment is part of a larger article written by our lead analyst, Phil Mandelbaum, The 11 Most Important Digital Marketing KPIs: A Guide
