The Ultimate Guide to the Most Important Digital Marketing KPIs
11 Digital Marketing Metrics to Measure Your Performance
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Although digital marketing metrics don’t have meaning to our customers, strategizing for the most important digital marketing KPIs (key performance indicators) is mission critical to any smart strategy for marketing online.
Digital marketing KPIs are measurable values that analysts use to track marketing campaign performance against pre-defined objectives. While specific campaigns can prioritize specific digital marketing metrics, like tracking click-through rates of a lead generation ad or the conversion rate of a squeeze page, only the most important marketing KPIs are included in this exclusive report — and they should be used to measure the effectiveness of your marketing efforts as well as your marketing team.
