Segment 1.1 | 6 Steps to Creating a Successful Content Marketing Strategy
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In this segment, we'll help you dentify gaps and opportunities related to your user personas, funnel or lifecycle stages and content types and keywords, as well as ways to use content to direct users down the funnel and toward your desired actions.
Want to learn more on this topic? This segment is part of a larger article written by our lead analyst, Phil Mandelbaum, 'How to Crush Competition with Killer Content Marketing'.
