State of Marketing Technology Market Study
This report is your guide to the next-generation customer connection.
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A healthy 78% of brands believe they are personalizing their marketing efforts, but only 15% of consumers agree. How can brands close this dramatic gap and more meaningfully connect with customers in today’s hypercompetitive landscape?
Technology can play a major role in this quest – if it is sourced correctly, and then paired with the most effective, customer-centric engagement strategy possible. The product of in-depth research, Customer Engagement Insider’s State of Marketing Technology Market Study will reveal what it takes to achieve this duality.
From uncovering the biggest customer engagement challenges, to identifying the top MarTech priorities, to exploring the future of customer data, this report is your guide to the next-generation customer connection. Topics include:
– Why are efforts to personalize marketing and CX conversations coming up short?
– What are the top priorities for MarTech investments?
– What metrics matter most when evaluating new marketing initiatives?
– Is the buzz over customer data platforms driving action within today’s businesses?
– What role does brand reputation play in today’s high-tech, digital first marketing landscape?
