empathy marketing
Why You Should Have Given Your Team the Day Off Yesterday
October 01 by Philip Mandelbaum
Every so often, opportunities arise to make a difference in your employee experience. Sept. 30, 2022, the #DayWithoutUs, was one. Next time, take advantage.
Lessons from the Launch of Online Sports Betting in NY
January 14 by Philip Mandelbaum
Online sports betting is live in New York. How each online sportsbook promoted and managed the launch offers a lesson in empathy marketing and brand transparency.
