The Top 5 Customer Engagement Headlines This Week
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New stories, tips, and tricks enter and impact the customer engagement landscape on a daily basis, but it can be hard to keep up. To make it easier, we summed up this week’s headlines into one compact list.
The Top 5 Customer Engagement Headlines from this week
- The Pink Sauce
The Pink Sauce has taken the TikTok world by storm. The pretty condiment has huge market appeal, but the prototype leaves customers concerned for their health and safety. Whether the customers have reason to be concerned or not, Chef Pii has lost all of their trust. Many have taken to the social media platform urging others to not purchase the entrepreneur’s product. If her reputation is to recover, she needs to take decisive steps toward regaining consumer loyalty. Read more here.
- The Customer Engagement Disconnect
If you’re reading the news, an article about the enterprise-consumer disconnect has found its way in front of you. Many companies are still looking for sympathy from users in light of high worker turnover, employee shortage, inflation, and the despised Covid-19. Customers, however, have higher expectations than ever from the businesses they frequent. Two years into the pandemic, they expect digital experiences to be seamless, delivery to be almost instant, and omnichannel interactions to be wholly consistent and seamless. How can we find a compromise? Check out the stories here and here.
- The Failings of the US Government customer experience…
A McKinsey Survey recently found that, across the largest industries in the United States, the government ranked the worst among customer service. There are many lessons they can take from Grocery Stores, the sector with the highest customer satisfaction rate, to improve consumer outcomes. Read more about what they’re doing wrong, how they can improve, and the potential benefits those changes can bring here.
- …With the exception of the USDA
The USDA recently published an article “USDA Leveraging Modern Technology and Digital Tools to Improve Customer Service,” outlining its mission to upgrade services with modern technology. Though currently behind on the times, the USDA has set itself apart from other government agencies as an organization that listens to and implements feedback. Learn more about the U.S. Department of Agriculture’s four-year plan to increase customer services in the IT field here.
- The ANA Releases Social Media Marketing Guidelines
In 2020, the ANA formed its Influencer Marketing Advisory Board “to address this challenge and other industrywide issues in influencer marketing” and, just a few weeks ago, released official guidelines for measuring organic influencer marketing. This development has been years in the making and could mean big improvements for how marketing teams harness the growing power and reach of influencers. Read more here.
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