Cookie Tips, Tech Tips, and Tipping Tips
All you need to know about this week in customer engagement, here
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Whether you’re close to Los Angeles where it is currently too cold, New York City where it is too warm, or somewhere in between, this week was busy in the customer engagement industry.
Only have a few minutes to catch up? No problem, that’s all you need. Check out the latest and greatest in CX here.
1. Cut Cookies Out of Your Diet
Third-party cookies, that is.
In the last few weeks, Walmart, the National Association of Broadcasters, and Google have all announced a desire to phase out the use of third-party cookies. Not only have customers shared a dislike of being tracked, but advertisers worry about the quality of leads they get as a result of cookies.
Thankfully, CEI’s Lead Analyst, Phil Mandelbaum, is one step ahead of the news. In his recent article, "9 Steps to Optimizing Zero-Party Data and First-Party Data,” Mandelbaum claims:
“For years now the vast majority of tracking cookies have been rejected by browsers, and every day more and more consumers are blocking them on their own. In fact, nine in 10 consumers are concerned about the privacy of their data online, and just as many said they’ll disengage with a company that breaks their trust — and that was before Apple introduced its tracking-blocker privacy feature.”
Read more on Customer Engagement Insider.
2. Tips for Over-Tipping
How much do you tip and when? Whether you give a 25% tip even when the service is poor because you worry the service worker was just having a bad day, or you ‘forget’ to leave a tip for the chambermaid in your hotel, tipping is a part of American life.
Recently, however, customers have begun feeling unreasonable pressure to tip in every situation for every transaction.
In his New York Times article, “Tech Is Allowing Businesses to Overcharge You in Tips,” Brian X. Chen brings us through the idea of “guilt tipping” and the ways new tech has enabled the situation:
“Tipping practices may become part of a broad government crackdown on so-called junk fees, extra costs that businesses tack on to products and services while adding little to no value. The Federal Trade Commission, which announced an investigation into the practices last year, said people could experience “junk fee shock” when companies used deceptive tech designs to inflate costs at the end of a purchase.”
To learn more about the awkward situations guilt tipping causes and how to avoid them, check out the New York Times.
3. Highlights From the Mobile World Congress
MWC Barcelona, organized by GSMA, wrapped up Thursday, March 2nd. Though the national summit covered quite a bit of technological breakthroughs throughout the four-day event, AP News did a phenomenal job of highlighting the trends that you care about the most.
Kelvin Chan, in his collaborative AP News Article, “Best of MWC: Screens that roll, ChatGPT interactive glasses,” writes:
“SK Telecom’s virtual reality air taxi flight simulator was one of the most popular demonstrations, with long lines to take a virtual ride. There were robot dogs to remotely inspect infrastructure and holograms for virtual learning, along with speeches from wireless industry executives and backroom schmoozing with government officials.
“Some 80,000 people were expected to attend the world’s biggest wireless trade show, which wraps up its four-day run in Barcelona on Thursday.”
Check out Chan’s analysis at AP News and learn more about the event at MWCBarcelona.com.
Header Photo: Photo by Clay Banks on Unsplash
Photo 1: Photo by Vyshnavi Bisani on Unsplash
Photo 2: Photo by Alexander Grey on Unsplash
Photo 3: Photo by Emiliano Vittoriosi on Unsplash
