The Ultimate Guide to Email Marketing

With the advent of social media, some digital marketing prognosticators warned of an impending end to the original electronic message. They were wrong: email isn’t dead; nor is email marketing.

Ninety-nine percent of consumers check their emails everyday — and nearly eight in 10 consider email the best channel for company contact, preferring it almost twice as much as any other.

In other words, not only are email and email marketing not dead: 

• There are 400-million more email users than social media users
• Email marketing is 400% more effective than social media at reaching your target audience(s)
• Email marketing click-through rates are 600% higher than average social media engagement
• Email marketing produces 300% more conversions than social media marketing
• Four out of five marketers say they’d rather give up social media than email marketing
• The email marketing market is expected to more than double by 2027
• Email marketing generates a 4,200% ROI
• More than half of consumers say email directly influences their purchasing decisions

Of course, with hundreds of billions of emails sent each year, there’s a lot of email marketing competition. Not to mention the changing privacy laws.

To outperform your industry, take advantage of the newest and emerging email marketing trends — before it's too late!