The Ultimate Guide to Mastering Social Media
Everything You Need to Know to Optimize Your Social Media Marketing Through Every Stage of the Customer Lifecycle
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More than half of consumers have made a purchase as a result of a marketing email, but only 12.5% even consider clicking a ‘buy’ button on social media. Does this mean you’re wasting time on Tik Tok and Twitter? Does it suggest your Instagram store wasn’t worth stocking? No.
With a conversion rate more than three times lower than email, social media shouldn’t be your primary source of leads — but with nearly four-billion users, social media should be your primary means for expanding brand awareness.
You need to invest in social media marketing, through every stage of the customer lifecycle. And you need to do it right. Here’s why, and how.
