The Ultimate Guide to Crafting Killer Content Marketing

It’s true, misleading ads and advertorials deter potential customers — and rightfully so. Clearly marked, value-add digital content that consumers want, on the other hand, builds trust and loyalty. 

• Content marketing produces 300% more leads than traditional marketing
• Content marketing costs 62% less than traditional marketing
• 97% of marketers consider content marketing integral to their overall marketing strategy
• Only 43% of marketers have a content marketing strategy
• 90% of consumers find custom content useful
• 60% of consumers seek out a product after reading about it

What truly differentiates content marketing from traditional marketing and advertising is that the digital content you create tells your brand story indirectly. Instead of touting the benefits of your product or service, you focus on your user personas and their pain points, needs, goals and core values — and demonstrate (typically, subtly) how your product or service can provide the solutions they seek.

By appealing to consumers’ emotions, and demonstrating empathy, transparency, consistency and authenticity across all your digital content, you can develop customer relationships that provide value for years.

Find out how: