Articles
Why Consumer Brands Must Commit to LinkedIn Marketing, Too
July 17 by Philip Mandelbaum
LinkedIn users have 200% more buying power, and LinkedIn marketing produces 200% higher conversion rates. Have you optimized your LinkedIn marketing strategy?
15 YouTube Marketing Tips to Boost Engagement and ROI
July 12 by Philip Mandelbaum
Consumers spend more time on YouTube than any other site; 70% of users have made a purchase from a YouTube video. This is your guide to YouTube marketing.
Digital Marketers, Don’t Delete Your Twitter Just Yet
July 07 by Philip Mandelbaum
What is Twitter? The fifth most visited website, with 350 million users, 89% of whom use the app to find new products... So, how is your Twitter marketing?
TikTok Untangled: Your TikTok Videos are Only the Start
June 28 by Philip Mandelbaum
What is TikTok? The social media app Gen Zers and Millennials use almost constantly to engage with brands and influencers... How is your TikTok marketing?
Facebook Marketing: How to Market Your Business on Facebook
June 23 by Philip Mandelbaum
Facebook marketing is not optional: Facebook accounts for about 3/4 of all web traffic from social media, and 55% of users are on FB for brand research.
Instagram Algorithm Solved: Your Instagram Marketing Guide
June 16 by Philip Mandelbaum
Instagram is the top social media platform for consumers to research and connect with brands. Here is your guide to mastering Instagram marketing.
Have You Migrated to Google Analytics 4 (GA4)?
June 05 by Philip Mandelbaum
With GA4, Google is once again revolutionizing the world of web analytics. Are you using Google Analytics 4? If not, now is the time to get started.
Why Customer Reviews Have Never Been More Important
May 31 by Philip Mandelbaum
How could customer reviews get even more important? As the future of SEO, with Google AI SGE using reviews to enhance brand and product search queries.
Exposed: Big Brands Like Nike and Amazon Abandoning DEI
May 25 by Philip Mandelbaum
Big brands like Nike, Amazon and Walmart have reneged on their commitment to diversity, equity and inclusion. Here’s why abandoning DEI is a big mistake.
Generative AI: Will the Bubble Burst Like the Metaverse?
May 25 by Philip Mandelbaum
Everyone is talking about ChatGPT and investing in generative AI. Learn how to make smart, unbiased decisions about the AI tech used by your organization.
What Google Ads Transparency Means for Digital Advertisers
May 18 by Philip Mandelbaum
The Google Ads Transparency Center is a win for consumers, as well as a boon for businesses engaged in digital advertising. Find out how.
What We Can Learn from The Apple Marketing Philosophy
May 17 by Philip Mandelbaum
A half century ago an Apple investor shared The Apple Marketing Philosophy. The Facebook metaverse fail confirms what can happen when brands do not listen.
