State of Marketing Technology Summit
June 7-8, 2022 | 12 PM ET
Ruben Ugarte
Data Expert ActiveProspectRuben Ugarte is the global expert in Decisions, Strategy, and Data and also the author of the Data Mirage: Why Companies Fail to Actually Use Their Data and Bulletproof Decisions: How Executives Can Get It Right, Every Time. He helps executives at the most innovative medium, and large enterprises find their hidden treasures and use them to dramatically boost performance, increase profitability, and make their teams world-class. He has done this across five continents and in three languages (English, Spanish, and Italian). His ideas have helped hundreds of thousands of people make better decisions.
Day 2
12:00 PM There’s Nothing More Important than Customer Data: An Interview with Ruben Ugarte, Data Expert
Google has found that 98% of Americans switch between platforms and devices in the same day, and 90% of all consumers expect consistency in their interactions no matter where they are. That means building trust through personalization, empathy, transparency and authenticity across your website and/or physical location, social media accounts, emails, text messages, digital ads and customer service communications. So, how do you ensure your customers and prospects feel understood and valued? By creating intimate experiences anywhere and everywhere your target audiences are active. Of course, the only way to know who to target, and when, where and how to target them, is data — and data can be overwhelming. CEI Lead Content Analyst Philip Mandelbaum talks to Ruben Ugarte, author and data and decision-making expert, about:
• The Value and Best Uses of Customer (and Employee) Data
• How to Obtain Customer Data in a Cookieless World
• The Most Common Mistakes Businesses Make with Customer Data
• How to Use Customer Data to Personalize Your Marketing, Sales and CX
• Automation, CDPs, and the Best Tools for Managing and Leveraging Customer Data
