Marketing and customer engagement leaders know the paramount importance of data. What better way to kick off State of Marketing Technology, therefore, then by reviewing exclusive research into the five most crucial MarTech trends for 2022 and beyond!?

Join CEI Analysts Brian Cantor and Phil Mandelbaum as they reveal the biggest challenges facing marketing leaders, technology solutions that need to be top-of-mind, the role personalization will play in the future of marketing, opportunities that are most prime for automation, steps to empowering marketing teams of the future, ways to cut through the noise in today’s increasingly crowded, digitally savvy marketplace, and tactics for using marketing outreach as a springboard for lifelong customer relationships.

Google has found that 98% of Americans switch between platforms and devices in the same day, and 90% of all consumers expect consistency in their interactions no matter where they are. That means building trust through personalization, empathy, transparency and authenticity across your website and/or physical location, social media accounts, emails, text messages, digital ads and customer service communications. So, how do you ensure your customers and prospects feel understood and valued? By creating intimate experiences anywhere and everywhere your target audiences are active. Of course, the only way to know who to target, and when, where and how to target them, is data — and data can be overwhelming. CEI Lead Content Analyst Philip Mandelbaum talks to Ruben Ugarte, author and data and decision-making expert, about:

• The Value and Best Uses of Customer (and Employee) Data

• How to Obtain Customer Data in a Cookieless World

• The Most Common Mistakes Businesses Make with Customer Data

• How to Use Customer Data to Personalize Your Marketing, Sales and CX

• Automation, CDPs, and the Best Tools for Managing and Leveraging Customer Data

Today’s sophisticated consumers are tired of being advertised to. They want interpersonal interactions with brands — across all channels, through the entire customer lifecycle. Implementing your digital marketing, sales and CX strategies without the right tools is like a doctor (or an orchestra) performing without their instruments. Make your job easier — and customers’ lives better — by leveraging the right digital marketing software.