State of Marketing Technology Summit
June 7-8, 2022 | 12 PM ET
Jay Calavas
Chief Innovation Officer Tealium
Jay Calavas has more than 15 years of proven digital marketing experience, and is responsible for helping promote the global adoption of the Tealium brand and products. Prior to this role, Jay first ran global sales at Tealium, helping grow the company into the market leader for enterprise tag management. After that he orchestrated the global launch of AudienceStream, the first real-time segmentation and action engine designed for marketers. Before Tealium, Jay provided his leadership skills across the digital marketing ecosystem with companies such as ExactTarget, TouchCommerce, Visual Sciences and WebSideStory (now Adobe Systems). Jay studied marketing and finance at James Madison University.
Day 1
1:00 PM The Importance of the Real-Time Customer Experience
More than 70% say the majority of their CX communication is personalized, but only 15% of consumers feel the same way. What explains such a dramatic gap? More importantly, what can brands do to close the gap – and make relevant, tailored customer journeys a reality?
By challenging what you think you know – and what thought leaders like to say – about customer data, this session will reveal the answers. It will specifically reveal what it takes to harness, analyze, and leverage real-time customer insights at key moments of truth. You will be able to better understand your customers, better anticipate their needs, and better deliver exceptional experiences in all channels.
