Marketing and customer engagement leaders know the paramount importance of data. What better way to kick off State of Marketing Technology, therefore, then by reviewing exclusive research into the five most crucial MarTech trends for 2022 and beyond!?

Join CEI Analysts Brian Cantor and Phil Mandelbaum as they reveal the biggest challenges facing marketing leaders, technology solutions that need to be top-of-mind, the role personalization will play in the future of marketing, opportunities that are most prime for automation, steps to empowering marketing teams of the future, ways to cut through the noise in today’s increasingly crowded, digitally savvy marketplace, and tactics for using marketing outreach as a springboard for lifelong customer relationships.

Today’s brands do not completely differentiate themselves by product or even customer experience alone. True standouts galvanize customer bases by cultivating reputations as unique, value-driven, human-centric brands. They are organizations customers passionately want to support, as opposed to those from whom they merely want to buy.

This session will reveal how modern technology and data can help companies identify and broadcast the humanity of their brands, while avoiding potential threats to their reputations. Topics include:

• How human is too human in today’s increasingly socially conscious era?
• What social media strategy makes sense in today’s marketplace?
• What are the biggest threats to brand reputation, and how can companies stay ahead of the curve?
• How can companies balance the need to connect with their current customers versus the need to cater to future ones?
• What tools exist for capturing and acting based on competitive intelligence?