State of Marketing Technology Summit
June 7-8, 2022 | 12 PM ET
Day 2
12:00 pm - 12:30 pm
There’s Nothing More Important than Customer Data: An Interview with Ruben Ugarte, Data Expert
Philip Mandelbaum -
Lead Content Analyst,
CEI
Ruben Ugarte - Data Expert, ActiveProspect
Google has found that 98% of Americans switch between platforms and devices in the same day, and 90% of all consumers expect consistency in their interactions no matter where they are. That means building trust through personalization, empathy, transparency and authenticity across your website and/or physical location, social media accounts, emails, text messages, digital ads and customer service communications. So, how do you ensure your customers and prospects feel understood and valued? By creating intimate experiences anywhere and everywhere your target audiences are active. Of course, the only way to know who to target, and when, where and how to target them, is data — and data can be overwhelming. CEI Lead Content Analyst Philip Mandelbaum talks to Ruben Ugarte, author and data and decision-making expert, about:
• The Value and Best Uses of Customer (and Employee) Data
• How to Obtain Customer Data in a Cookieless World
• The Most Common Mistakes Businesses Make with Customer Data
• How to Use Customer Data to Personalize Your Marketing, Sales and CX
• Automation, CDPs, and the Best Tools for Managing and Leveraging Customer Data
12:30 pm - 1:00 pm
MarTech’s Role In Building A Customer-Centric Brand Reputation
Brian Cantor -
Principal Analyst, CCW Digital Director,
CCW Digital
Today’s brands do not completely differentiate themselves by product or even customer experience alone. True standouts galvanize customer bases by cultivating reputations as unique, value-driven, human-centric brands. They are organizations customers passionately want to support, as opposed to those from whom they merely want to buy.
This session will reveal how modern technology and data can help companies identify and broadcast the humanity of their brands, while avoiding potential threats to their reputations. Topics include:
- How human is too human in today’s increasingly socially conscious era?
- What social media strategy makes sense in today’s marketplace?
- What are the biggest threats to brand reputation, and how can companies stay ahead of the curve?
- How can companies balance the need to connect with their current customers versus the need to cater to future ones?
- What tools exist for capturing and acting based on competitive intelligence?
1:00 pm - 1:30 pm
Every App You Need to Master Digital Marketing, Sales and CX
Philip Mandelbaum -
Lead Content Analyst,
CEI
Today’s sophisticated consumers are tired of being advertised to. They want interpersonal interactions with brands — across all channels, through the entire customer lifecycle. Implementing your digital marketing, sales and CX strategies without the right tools is like a doctor (or an orchestra) performing without their instruments. Make your job easier — and customers’ lives better — by leveraging the right digital marketing software.
