Using customer analytics and data to drive targeted sales and marketing efforts is great, but when does it start infringing on the customer’s privacy? Join Tommy McMaster from Compliance Architects as he shares insights on how to use data to personalize customer calls while remaining standard compliant.

In this session he will also cover: 

• What expert personalized outreach looks like (and the technology you need to get you there).
• How data can help or hurt your chances of getting a sale.
• The future of customer data and analytics.