Michael Nevski has been working in marketing, market research and client insights for global financial, consumer products, manufacturing, and data companies for over three decades. Presently, working directly with Visa's Chief Economist, Michael oversees all consumer research initiatives to support global economic team to add a layer of consumer research, strategy, and analysis to Visa economic output and forecasts. Guiding global research to provide cutting-edge insights into consumer spending and the payments industry to better inform business planning and management decisions and managing multiple research vendors including primary, secondary, syndicated, quantitative and qualitative research.
Michael Nevski, Director of Global Insights at Visa, talks to CEI Lead Content Analyst Philip Mandelbaum about using research, data, AI and other marketing tech to “drive radical revenue growth” and create predictive, personalized user and customer experiences at every touchpoint throughout the customer journey — even “in a cookieless world.”