We know everyone’s chasing the AI trend, but who’s actually succeeding with their investments? Who is using AI in a customer- or employee-centric manner? This tech session will provide the answers by highlighting the best (and worst) of AI in the real world.

It’s not enough to know who customers are and how they feel: today’s brands must know what drives them to act. Why do they make the purchases they do? When are they serious about their threats to “take business elsewhere”? How can we proactively engage them without coming across as spamm-y? These questions and more will take center stage in this exclusive Strategy Session.

How is AI technology like ChatGPT transforming the way brands engage with their customers? What can brands do to deliver highly personalized marketing in an increasingly low-touch digital world? How can brands empower their employees to meet continuously soaring customer expectations? CEI recently answered these questions in its annual Marketing Tech Trends study, and analysts Brian Cantor and Brooke Lynch will share the findings in this research session. Topics include:

• Top “pain points” preventing brands from successfully engaging with customers
• Urgent challenges brands must address with technology investments
• Biggest opportunities to use AI in the customer journey
• The true goal of personalization in the digital age
• Trend “rapidfire” covering the impact of cookies, metaverse, ChatGPT, social media, SEO, and more