Future of Customer Engagement
December 4-7, 2023| 12 PM ET
Wednesday, November 16th
12:00 pm - 12:30 pm
The Future of Customer Success with Carro CX Head Con Cirillo
Philip Mandelbaum -
Lead Content Analyst,
CEI
A leading customer experience and digital marketing executive, Con Cirillo, head of CX for Carro, explains why cross-departmental collaboration and consistently demonstrating empathy, transparency and authenticity are more central to customer success than big tech investments or even data analysis.
12:30 pm - 1:00 pm
Connecting Customer Data to Drive Personalized Experiences: How to Create Customers for Life
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining, and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some. Want to know how? Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion.
You’ll Learn:
- How to develop a brand’s top personas and ideal customer profiles (ICPs)
- Key strategies to acquire and engage the right customers
- Proven campaigns to retain and delight your audience
- Cross-sell campaigns that’ll wow the socks off of your top accounts!
