Liam Delap

Customer Experience Airkit

Agenda Day 1

12:30 PM The Future of Digital Engagement; Why Mobile Apps, Portals and Websites are Not Enough

What do we want to accomplish as digital leaders? Frictionless, personalized and omnichannel experiences enabling high customer satisfaction, right? Seems easy enough.

Not so easy, today it turns out. The way people interact digitally has changed. All experiences evolve - in the history of computing, experiences have gotten faster and have gotten smaller. In this discussion, we’ll cover digital experiences - where they are today and where they are going.

  • What are Episodic digital experiences and why are they rising in demand?
  • What is the difference between Episodic digital experience vs a Permanent digital experience?
  • What does a modern digital journey look like?
  • Where have digital experiences been going wrong?
  • What is a ‘System of Action’ and how does it enable the future of digital experiences?