Your Guide to Optimizing Digital Marketing, Sales and CX with a CDP

Today’s sophisticated consumers want interpersonal interactions with brands — across all channels, through every stage of the customer lifecycle. So, how do you ensure your customers and prospects feel understood and valued? By demonstrating customer centricity through consistency, authenticity, transparency, empathy and personalization at every touchpoint.

Of course, the only way to know who to target, and when, where and how to target them, is data — and data can be overwhelming for less technical marketing and customer service teams. 

So, what's the solution?

The CDP, or customer data platform: a marketing, sales and customer experience technology designed to unify your data across online and offline sources.

How does the CDP work?

Simple:

• Customer data platforms allow digital marketing, sales and CX professionals to use data for modeling, segmentation, targeting, testing and more, improving the performance and efficiency of lead generation, nurturing and conversion efforts
• The best customer data platforms allow you to combine these capabilities within a single, easily accessible digital hub, expediting progress from idea to execution, from execution to measurement, from measurement to iteration and optimization, and from one successful campaign to even more successful future campaigns