You're Missing Out on Google, TikTok, and Twitter's Best Features

April has officially begun and, with that, so have the showers that bring May flowers. CEI has pulled together the top hits in the CX industry for the week so, instead of sniffing through headlines, you can smell the spring weather.

1. Hi Bard, Nice to Meet You

ChatGPT has taken the world by storm since its debut to the public. Students are using it to write papers, teachers are using it to write lessons, employers job applications, and employees resumes. Many tech leaders have followed suit, releasing their own version of the Generative AI—though, for some, they released it too soon.

Bing’s Generative AI bot frightened the world when it repeatedly told a New York Times reporter that it loved him and wanted him to leave his wife for it. Though the bot was taken back into development, the experience has raised questions and concerns for other conversational AI.

Google, however, is still moving full steam ahead. The team recently released a trial run of their newest solution, Bard, and Customer Engagement Insider analyst Christine Ducey took the early release for a spin. She writes, “Bard was, to put it simply, inconsistent. One moment it had a name and enjoyed helping people, the next it was a technical application with no thoughts, no feelings, not even a name.” The conversation seemed to create more concern than comfort for the user.

For the analyst’s full conversation with Bard and more on this technology read, “Who is Bard? And Should Humans Be Scared of Him?” on CEI.

2. Go on TikTok for Class Instead of Just During It

While other teachers fear burgeoning technology, one has taken advantage of it.

At the start of the spring semester at Chapman University in Southern California, Professor Matthew Prince told the students that if just one could get a video to go viral on Tik Tok before the professor could, the final would be cancelled.

Prince, a public relations executive at Taco Bell, wanted his students to learn more about the possibilities of social media: “I was just trying to think of new ways to help support some of the teaching that I’m trying to get across over the course of the semester… Mainly, the thought of just how democratized virality and influence is within social media, specifically on TikTok, and that you really don’t have to be a celebrity to drive it.”

His message was well received as, after a student used his opening monologue to drive a viral TikTok video, the final was indeed cancelled.

Learn more about the social media experiment and other universities that are using similar learning tactics at the New York Times.

3. A Twitter Check Up

A few months ago, Elon Musk made headlines when he promised to remove Twitter’s blue verified check marks, traditionally awarded to people with such a large following there was a risk of copy-cat accounts, from anyone who did not opt into a monthly subscription.

With this, he announced other colored check marks, tiered subscriptions, and additional paid features. Many of those with verified accounts while those without them were excited at the prospect. After the deadline passed, however, previously verified accounts still had their check marks. Under it now, though, was a new notice: This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.

In other words: users now have no idea whether the account they’re following is the real deal, or if its user just paying a monthly fee.

For more information on why Twitter did this, how users are reacting, and predictions for the app’s future, visit AP News.

Image Sources (in order of appearance):

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