Future of Customer Engagement Market Study

It is easy to talk about prioritizing relationships and journeys over transactions. It is easy to trumpet the value of meaningfully connecting over merely communicating. Talk does not, however, bring customer centricity to life. It does not allow brands to cultivate the kind of loyalty that will hold up in the face of fierce competition.

What, then, can brands do to turn these principles into reality? To answer these questions, Customer Engagement Insider conducted an investigation into trends, challenges, and opportunities shaping the customer interaction landscape.

The findings of this investigation inform our new Market Study on The Future of Customer Engagement, which is your exclusive guide to reducing customer effort, improving employee capabilities, harnessing cutting-edge technology, redefining brand image, and ultimately transforming every facet of your CX and marketing strategies. Topics include:

• Reasons brands are failing to deliver an “end-to-end” experience
• Shocking statistics about the reality of “omnichannel engagement”
• Tips for rethinking personalization in the digital age
• Issues that brands are embracing to build more meaningful customer connections
• Ways to deal with employee hiring, resourcing, and skill challenges
• Essential AI use cases for 2023 and beyond

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