Everything You Need to Know About AI Right Now

Facts are facts: Artificial intelligence can enhance business productivity by 40% — and businesses that employ AI will double their cash flow by 2030 while brands that don’t will see a 20% reduction. 

Already, more than three quarters of businesses are using or exploring AI; nearly three quarters of executives believe AI will be their greatest future business advantage; and the global AI market is pushing toward a trillion US dollars. 

Indeed, there are AI tools (and best practices) covering all critical business areas, including chatbots, CRMs and CDPs, virtual assistants, project management, cybersecurity and data visualization tools, and new AI enablements for truly customer-centric design that can help you overcome the retirement of third-party cookies. 

When you incorporate this new martech and the applicable process updates — not as replacements for employees but as tools to make employees’ lives easier — you improve:

• Employee experience, employee engagement and company culture
• Efficiency of processes and communication
• Organization of projects
• Quality of content marketing output
• Effectiveness of digital marketing efforts
• Return on investment 

By using artificial intelligence to automate employees’ more mundane responsibilities, you can free them up to focus on the message, the big picture, and the most effective tactics for delivering a consistently personalized, empathic and authentic customer experience (and user experience).

Download our report to find out how.